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The Magic of TV: Pulling back the Curtain on #Storyteller
Ten years ago when I produced local news, I sat in a beautiful control room full of multi-million dollar equipment. We had an EP, three producers, two writers, and an assignment desk editor who worked on two-and-a-half hours of live content every morning. There were two directors, two editors, a graphics operator, and an engineer who brought the show to life. And of course four talented anchors and three live crews out in the field.
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Data-Driven Decisions to Build Audience Engagement with Karen Horn
“When we started putting videos on our website, at that point for a brand, everybody thought we were nuts. We thought we were nuts, but whatever. We needed to put it somewhere and we had it, so we put it up,” said Karen Horn, VP of Research & Growth for Cheddar Inc.. “It worked even then. And of course now these bite-size videos and VOD -- it's an industry unto itself, and it's taking over even in our consumption habits of articles.”
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The Power of Community & Interactive Production on Giving Day
Giving Day campaigns or any fundraising event for that matter can find success in many different ways. In the case of DePaul University, the Office of Advancement found tremendous success by uniting their community and giving them opportunities to not only contribute to the cause but to share and interact with one another.
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Mastering Interactive Experiences with Michael Bucklin of FOX Sports
“There's a real pride in being innovative, trying things, and not being afraid to fail,” said Michael Bucklin, VP of Digital Content for FOX Sports. “And that whole not being afraid of failing is really hard to teach but we just committed to it, and that’s how we learned.”
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Tagboard’s Guide to Engaging Awards Show Programming
Awards show season is upon us, and from the red carpet to the after party, viewers will be looking for exclusive access to engage and interact with celebrities from home.
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Digital & Podcast Promotion Strategy with Crooked Media’s Elijah Cone
“I went and met the hosts, Jon Favreau, Tommy Vietor, and John...
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#Storyteller: Sports Innovation With Twitter’s TJ Adeshola
“If it makes the group chat, it's something we're talking about," said TJ Adeshola, Head of U.S. Sports Partnerships at Twitter. “Ideally in addition to helping our partners generate sponsorship revenue, which is a huge priority for us, we really prioritize innovation.”
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Tagboard Interactive Empowers Media Partners To Engage Audiences in Real-Time
In an ever-growing battle for attention, how we as viewers both consume and expect content to be delivered is changing. Viewers have come to expect more immersive, cohesive experiences spanning multiple channels and platforms on demand.
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Interactive Fan Experiences & Engaging Storytelling from Bowl Season
College football bowl season may have looked drastically different this year, but that didn’t stop the top bowl games from creating innovative and engaging experiences for the fans in attendance regardless of crowd size.
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The Power of Social Media During the Season of Giving
Across the world, 2020 has presented countless hardships, but in this season of giving around the winter holidays, the world came together in support of one another. While this shared support came in the form of record-setting donations and acts of kindness, social media acted as the glue that tied it all together and helped spread the word.
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