Tagboard has long helped customers create faster, engage better, and turn interactive moments into loyal audiences with longer watch times. Now we’re adding a powerful new conversion layer to the mix: built-in personal data collection — including name, email, and phone number — across your interactive experiences.
Anytime someone engages with your poll, trivia, landing page, or UGC Share It activation, you now have the ability to capture opt-in first-party information directly within the experience. Whether your audience is in a stadium, watching a livestream, or interacting during a broadcast, you can seamlessly gather the insights that matter most to your business.
What’s the Unlock?
Until now, interactive experiences delivered engagement metrics, but not always the personal identity behind them.
With this new capability:
- Engagement becomes actionable audience data
- You can grow newsletters, SMS lists, and CRM audiences without friction
- You unlock monetization through sponsorships that value both attention and identity
- All collection is opt-in and privacy compliant by design
This isn’t just about capturing data. It’s about building direct relationships.
Give Me Some Ideas
Whether you’re a sports team, local news broadcaster, or digital-first media company, there are countless ways to create interactive experiences that benefit both your audience and your business.
- Collect emails for an exclusive VIP fan newsletter
- Build SMS lists for last-minute game-day offers
- Incentivize data capture with sweepstakes (e.g., signed jersey contest entries)
- Capture phone numbers for priority postseason ticket alerts
- Tie UGC submissions to identifiable fans for personalized campaigns
The key? Make the value exchange clear.
Case in Point
Presenting sponsor Fanatics is giving away a signed jersey from the first player to score tonight.
During pregame, you ask fans to predict the first goal scorer and enter their email in case they win. After the goal is scored, you randomize the correct entries and reward one fan.
Fans get a shot at exclusive merch.
You capture high-intent, game-engaged audience data tied to a specific moment.
Fun in the moment. Powerful in your CRM.
Getting Started
This new data collection ability is fully baked into the experiences you already build with Tagboard:
- Popup forms before, during, or after engagement
- Embedded forms on landing pages
- Share It UGC uploads with optional PII fields
- Analytics and CSV export inside the Tagboard UI
And as always, responsible data handling comes standard. All personal information is opt-in, transparent, and compliant, with tools to manage exports, reporting, and deletion requests.
Engagement is great. But knowing who engaged is transformative.
With first-party personal data collection built into your interactive experiences, you’re not just participating in the conversation, you’re owning the audience relationship behind it.