We’re excited to announce the addition of a powerful new app package to our modern interactive graphics system; Snapchat Cam. Now with a simple add-on, the 6,000+ producers who utilize Tagboard unlock access to 600+ iconic Snapchat AR Lenses and Games, engaging fans across live sports and entertainment events globally.
With Snapchat Cam now produced with Tagboard, teams, leagues, brands, and more can seamlessly blend real-world and augmented reality by launching Lenses that transform in-venue screens into immersive experiences. Create your next viral moment by dropping a crying face filter on rival fans, or deliver an integrated sponsorship Lens that drives new revenue, and captures the attention of everyone in the arena.
“We’re making it simple for producers to bring Snapchat’s iconic AR Lenses to live events on the biggest screens,” said Emma Wakley, sports partnerships manager, Snap Inc. “This partnership with Tagboard unlocks unparalleled opportunities for fan engagement, turning every moment into an unforgettable and interactive experience.”
How it all works:
- Tagboard clients add on a Snapcam package at the most efficient rate for scalable AR in the market
- Instant access to over 600 Snap Lenses and Games to choose from, with the additional options to upgrade and build your own custom lens with Snapchat and Tagboard
- Run a camera feed through a Mac with the Snapchat Cam software to apply your chosen Lens and feed back into your video switcher
- Easy drag and drop production in Tagboard Producer, set live to any and every screen, all shapes and sizes
- Fans scan the screen which opens the same Lens on their mobile device to post to Snapchat. It completes the engagement cycle, creating a viral ripple effect from in-venue to the social feed.
- All tracked through Tagboard’s QR Network with real-time analytics, giving teams, brands, and sponsors detailed insights into how their activations perform across screens
As a powerful new addition to the Tagboard interactive app marketplace, Snapchat Cam gives gameday, concert, and event producers a powerful way to light up their venue screens with AR experiences, designed to create fun and viral moments using iconic lenses like:
- Branded and non-branded
- Crowd cams
- Holiday celebrations
- Hilarious selfie expressions to make the crowd laugh
- Fun AR games to drive fan participation
- New age kiss cams
- New product releases (jerseys, hats, sneaker drops, etc)
“We are excited to unleash AR creativity at scale with Snapcam. Too many fan engagement tools chase novelty instead of impact, which comes at a high cost and lacks efficiency” said Nathan Peterson, CEO of Tagboard. “Creatives want impact, producers desire simplicity, and fans want to enjoy every moment; Together we unlock the world’s most recognizable AR Lenses with ease for all to enjoy.”
Ready to turn your next big moment into a viral one? Snapchat Cam is available today through Tagboard.