Anyone who’s viewed live content on Twitch has seen the power of the chat. When big moments happen on stream, the chat flows with all kinds of reactions. It brings a global audience together and highlights the force of a strong relationship between a creator and their community. Now through Tagboard’s newly released integration with Twitch, building your audience just got better, comments once confined to the digital realm can reach any screen at the speed of live sports.
With Tagboard, we’re more connected to our audience across every platform, and thanks to the Twitch integration, we’re seeing their reactions in real-time, faster than we’ve ever managed before.
Elliott Lorincz – Digital Producer, X Games
As the sports’ most decorated riders made history at X Games Aspen this year, the production team also made history by being the first to bring Twitch live chat to linear television at speed and scale. With the power of Tagboard’s technology to take content from on-line to on-screen in seconds, the X Games production team featured 100’s of live comments over the course of the multi-day event.
In addition to the live show airing on ESPN and ABC, it was also streamed on Twitch. As the chat filled with pre-run encouragement and post-run reactions, X Games brought comments onto the main broadcast as the moment was fresh.
“With Tagboard, we’re more connected to our audience across every platform, and thanks to the Twitch integration, we’re seeing their reactions in real-time, faster than we’ve ever managed before,” said X Games Digital Producer, Elliott Lorincz. “Tagboard has taken us beyond just reaching our audience; we’re truly engaging with them wherever they are. With the Twitch integration, their responses come to us more swiftly, improving how we interact.”
The beauty of this integration lies in its simplicity. Gone are the days of cumbersome setups and complex configurations. With Tagboard and Twitch seamlessly working together, creators can focus on what they do best—creating captivating content—while leaving the technicalities to the integration.
“There is power in each individual streaming community, and a media brand’s unlock is to engage with those fans where they are, using features they know and understand,” said Tagboard CEO Nathan Peterson, “we are excited to enable fans and influencers on Twitch to interact with incredible global brands like X Games, Riot Games, and many more in the future.”
With just a click of a mouse, we’re bridging the gap between our audience and the action, bringing the vibrant energy of Twitch chat directly into our broadcasts.”
Stefan Richardson – Director of Global Broadcasts, Riot Games
The production team at Riot Games is very familiar with making history on Twitch, with several viewership records, and global broadcasts happening nearly every day. They use Tagboard in every show to feature live-reactions and audience polls on-screen, and now the Twitch chat joins the mix of real-time interactivity.
“Connection is a key tenet to the storytelling within a Riot Games production, and Tagboard’s interactive graphics help us elevate the viewing experience, fostering deeper connections between fans, players, and our esports community worldwide,” said Riot Games Director of Global Broadcasts, Stefan Richardson. “Now, with just a click of a mouse, we’re bridging the gap between our audience and the action, bringing the vibrant energy of Twitch chat directly into our broadcasts.”
Now live, the integration with Twitch is another step forward on the mission to empower creators and redefine the boundaries of viewer engagement. Whether it’s bringing the chat into a stream on platform, or breaking it out onto a network broadcast, there are no more bounds to the Twitch chat. A simple click of the mouse brings a new voice into your storytelling, turning moments into memories and viewers into loyal supporters.
If you’re headed to NAB Show 2024 and want to check out the Twitch integration, along with several other real-time data integrations, secure an exclusive spot at Tagboard’s Next-Gen Graphics Launch Event.