When fans arrive early, you have two options – let them scroll on their phones, or create an incredible engagement opportunity. During our latest webinar, “Pregame Playlist Like a Pro” we shared how teams across the NBA, WNBA, and NHL are using Tagboard’s advanced integrations to transform the pregame lull into high-energy, fan-focused moments. Here’s how you can do the same.
Why the Pregame Window is Prime Time
The moments before game time are brimming with potential for hype, engagement, and even sponsorship opportunities. It’s your chance to captivate fans, keep them engaged, and set the tone for the excitement ahead.
Key Elements to Win the Pregame Window:
- Stat-Focused Visuals: Think player leaderboards like Top Goal Scorers, Matchups to Watch, or Milestones that Matter.
- Interactive Features: Engage fans with live polls & trivia that pay off in the moment or carry into the game action (e.g., “Who will score first?”, “Fashion Fit Check”, “Song of the Game”).
- Fan-generated Content: Get your audience sharing their content with you. Swag Showcase, Share Your Sign, Caption This, and more.
- Call-to-Actions (CTAs): Use PA call outs and QR codes for fans to scan and interact, whether voting, purchasing merch, or submitting content.
Teams like the Florida Panthers already leverage Tagboard’s L-Bar playlists to seamlessly rotate through stats, polls, and more — all automated for effortless execution.
Make Graphics Like a Pro
We demonstrated how even non-designers can create stunning graphics with Tagboard, thanks to user-friendly tools like the Adobe Photoshop integration and ready-made templates. No complex processes, just creativity at your fingertips.
- Ready-made Templates: 100+ Sports-themed countdown clocks, schedule displays, or stat showcases help you get started quickly.
- Adobe Photoshop Integration: Did your design team already build in Photoshop? Import the files to Tagboard in a matter of seconds.
Elevate the Experience with Advanced Integrations
Tagboard isn’t just a graphics tool, it’s packed with powerhouse data integrations to elevate your content and drive fan interaction.
- Sportradar Data Feeds: Inject real-time game stats like starting lineups or head-to-head matchups, fully mapped for leagues like the NBA & NHL.
- Google Sheets Integration: Seamlessly map data from your own Google Sheet into a Tagboard graphic template.
- Shoppable Moments: Showcase merchandise from Fanatics or team stores, letting fans scan and purchase in seconds.
- User-Generated Content (UGC): Invite fans to share their photos, captions, or comments via scannable codes. Build classic fan photo mosaics or create a gamified experience.
- Video Playback: From .mp4 to .webm files, you can showcase all video content, even videos with transparency.
Control Your Content in Producer
Once you have your graphic templates created, you are ready to fly them live within Tagboard Producer — a live production workspace that lets you build dynamic playlists effortlessly. Here’s how it simplifies game-day production:
- Drag-and-Drop Building: Seamlessly create playlists with rotating graphics like starting lineups, player and team stats, social content, polls, commerce experiences, and sponsor ads.
- Group Graphic Elements: Build more dynamic displays by grouping content (stats + shoppable + polls) into cohesive visuals for maximum engagement.
- Automated Playlists: Set up auto-play for seamless transitions. A true set it and forget it setup.