The Seattle Mariners will debut this integration at T-Mobile Park later this month.
Tagboard and Momento are excited to announce a new partnership that brings Momento’s fan reaction photos directly to venue screens immediately following a big play. This integration allows fans to see themselves celebrating a game’s biggest moments on the videoboard minutes after they happen.
When the Seattle Mariners host a late July home series, they will be the first team to go live with the feature, giving them a new way to showcase fans on the big screen.
Momento takes personalized photos of fan reactions during marquee plays, from walk-off hits to rally-ending strikeouts. Fans simply access the web-based platform, input their seat number, and download customized keepsakes of their reactions. Up until now, those Momentos lived almost exclusively on mobile devices.
Enter Tagboard: a real-time graphics system with an ever-expanding platform of audience engagement apps, already integrated into control rooms across the sports landscape, including the Mariners.
With the platforms integrated, game entertainment teams can swap out content on their Momento promotional graphics with ease. Producers curate top fan reactions and feed them through Tagboard as ready-to-air graphics in real time.
“When fans see Momentos on the big screen, that leads to others wanting a photo of themselves from that moment,” said Todd Albright, COO at Momento. “That uptick in downloads delivers deeper fan engagement, richer first-party data, and vastly stronger value for teams and their sponsors.”
In addition to the in-venue moments, Tagboard’s seamless control room integration opens the door for broadcast teams to bring fans into pre- and postgame coverage. Producers can create dedicated segments showcasing Momento fan reactions alongside highlight melts while on-air talent discusses the momentum-shifting plays.
“Momento is a prime showcase of why we developed the Partner Development Kit,” said Christine Chalk, Chief Product Officer at Tagboard. “They created an awesome product that fans and teams love, but needed that bridge to the big screen to take it to the next level. That is where Tagboard shines. We eliminate production friction so teams can elevate the gameday experience without adding complex steps to their gameday workflow.”
The integration is officially live and available for sports production teams.