Nimble. Innovative. Engaged.
Three words that have long defined Regional Sports Networks (RSNs). These networks built their legacy by crisscrossing the country, producing hundreds of live events each year, and bringing passionate fans closer to the teams they love.
But the game is changing.
As some teams and leagues shift to direct-to-consumer (DTC) models, RSNs – both legacy and newly-formed – are navigating a rapidly evolving landscape. The common thread among those finding success? A production model built to be nimble, innovative, and deeply engaged with the audience. That’s where Tagboard comes in.
Nimble
Today’s production teams must move fast. Whether it’s a pivot in strategy, shrinking budgets, or lean staffing, success depends on adaptability.
Tagboard is built to flex, integrating seamlessly into any tech stack without the need to roll a truck or rely on a traditional control room. That agility gives teams the freedom to test new formats, scale output, or spin up productions from virtually anywhere.
“What Tagboard lets us do is achieve a professional-quality look without having to own all the machines, computers, and equipment needed in a traditional TV studio environment,” said Ryan Yocum, Senior Director of Broadcast & Studio Production, at the Washington Commanders.
The Commanders describe Tagboard as their Swiss Army knife, an essential tool that empowers lean teams to do more with less, and not have one person pigeon holed to a particular role.
Innovative
Revenue growth today demands experimentation. From alternative broadcasts to platform-native content, forward-thinking teams are embracing new formats to meet fans where they already are: YouTube, Threads, X, TikTok, and beyond.
Tagboard enables cloud-based production that lowers the barrier to launch, and elevate, these experiences.
“You can now do cloud production that piggybacks off your main show and use Tagboard for graphics,” said Rusty West, Coordinating Producer of Live Events Technology at NBC Sports Bay Area & California. “You can legitimately cut a second-screen or secondary broadcast experience with one person. The quality remains high—so the audience doesn’t know the difference.”
Engaged
It’s not enough to just broadcast to an audience. Today, you need to bring them into the production.
Diehard fans want to feel heard. New viewers want to feel included. The most successful productions, from Inside the NBA to Nightcap, build community, not just viewership.
“This idea of the fan being the 5th talent was integrated very early (On Inside the NBA). We don’t let anyone get away with anything on the show. We’re all going to make fun of ourselves—and what better way to do that than letting fans do it as well,” said Matt Wickline, while discussing Inside the NBA on Storyteller.
That mentality transforms audience engagement into audience investment, and Tagboard is the system that makes it seamless.
The production teams shaping the next era of live sports are loaded with talent and creativity. The final piece of the puzzle is equipping them with a platform that eliminates the mundane tasks, amplifies their ideas, and brings audiences along for the ride.
Tagboard is that platform. Nimble. Innovative. Engaged. Just like the teams we serve.