Every day, we interact across a myriad of different channels. I spend time engaging in conversations on Twitter (my wife would call it “too much”), Instagram, Facebook, and Snapchat. The people who are active on those platforms can vary depending on a number of factors. But for the most part, we all use text messaging.
Today, we’re excited to share a new integration with Zipwhip that allows any mutual customer to bring text messages from their audience directly into their Tagboard display, alongside the social content they already pull in to tell stories today.
“It’s becoming an expectation by television viewers that the programs they watch are interactive. We have more than 200 broadcast and media clients who use Tagboard to do just this simply by engaging on social media,” said Josh Decker, founder and CEO of Tagboard. “We also recognize the incredible value in adding text messaging to the broadcast producer’s tool belt so we’re excited to officially partner with Zipwhip. Our integration with them gives our mutual customers even more ways to engage with their audience and community.”
The integration is already being used by mutual customers like King5, a TEGNA station in Seattle.
“Our partnerships with Zipwhip and Tagboard give us the ability to have two-way conversations with our audience, making all of our newscasts and programs truly unique,” said Jim Rose, president and general manager, KING 5. “Our viewers can interact with us through text in real-time and see their messages displayed on screen, engaging them in the conversation.”
That real-time interaction with viewers was on display during a recent snowstorm in Seattle, prompting more than 1,300 inbound texts in one day from KING 5 viewers.
If you’re interested in learning how you can make text messaging a part of the story you’re telling via viewer or fan content, reach out to us by visiting here.