The way audiences engage with live content is evolving, and so should the way you monetize it. We’re excited to introduce Shoppable, a groundbreaking feature that seamlessly integrates e-commerce into live production. In a first-of-its-kind partnership with Fanatics, this innovation empowers content producers and commerce teams at media companies, leagues, and organizations to transform key moments into compelling shopping experiences for fans—turning moments into revenue streams with just one click.
I challenged our team to follow the path of our easy click, drag and drop workflows, to deliver contextual shopping experiences that mirror the speed at which we’ve enabled social content to tell stories live. They delivered.
Nathan Peterson, Tagboard CEO
Frictionless Revenue Meets Contextual Storytelling
With Shoppable, production teams can now create engaging, real-time shopping experiences directly within their content. By integrating with the Fanatics catalog (the first of multiple sources in development), you gain access to a vast array of merchandise, allowing you to dynamically showcase products that match the moment—whether it’s a game-winning play, a breaking news story, or an in-venue fan experience.
“In the current media landscape, our partners across news, sports, and entertainment need new sources of revenue without the massive overhead that traditionally comes attached,” said Nathan Peterson, CEO of Tagboard. “I challenged our team to follow the path of our easy click, drag and drop workflows, to deliver contextual shopping experiences that mirror the speed at which we’ve enabled social content to tell stories live. They delivered. Our Shoppable partners, starting with Fanatics, get the benefit of our reach across the landscape, media companies get paid, and fans get the merch they want in key moments; this is just the beginning.”
Effortless Setup, Instant Payouts
When we introduced it during our coverage of the Detroit Lions, engagement was instant. Viewers scanned QR codes and checked out within minutes. It’s delivering real value for our audience and our bottom line.
Joe Warner, Sr. Director of News Strategy, 9 and 10 Media Group
- Seamless integration: Instantly incorporate Shoppable into your existing workflow with no complex configurations.
- Real-time adaptability: Swap and display graphics on the fly, ensuring relevant and timely offers appear at peak engagement moments.
- Unmatched conversion rates: Early adoption data shows 3x the standard conversion rate, making it a powerful tool for broadcasters and content creators alike.
- Revenue, simplified: Every sale driven through Shoppable earns you a commission—effortlessly transforming content into commerce.
- Plus, with Stripe-powered payouts, you can count on secure, and automated transactions—ensuring seamless earnings with complete peace of mind.
Big Brands Are Stepping Up to the Plate
Leading media brands and content creators are already leveraging Shoppable to drive audience engagement and unlock new revenue streams. This includes 9&10 News (WWTV), a Michigan based local news affiliate who saw great success with Shoppable by integrating it into their interactive polling segments.
“We’re intentional about how we integrate e-commerce into our newscasts—it has to enhance the storytelling and feel seamless for the viewer. Tagboard’s Shoppable Graphics checks all the boxes,” said Joe Warner, Sr. Director of News Strategy at 9&10 Media Group. “When we introduced it during our coverage of the Detroit Lions, engagement was instant. Viewers scanned QR codes and checked out within minutes. It’s delivering real value for our audience and our bottom line.”
Getting Marketing in on the Action
With the introduction of Shoppable, Tagboard is no longer just a tool for production teams—it’s a game-changer for marketers as well. By bridging live content with direct commerce, brands can create immersive, high-impact campaigns that drive both engagement and sales. Whether you’re looking to launch limited-time promotions that reward audience loyalty, or maximize participation by activating in a new and interactive way, Shoppable unlocks new marketing opportunities like never before.
Get Started Today
Shoppable is now available for broadcasters, digital streamers, and in-venue productions. Whether you’re looking to increase fan engagement or unlock new revenue opportunities, Shoppable makes it easier than ever to monetize the moments that matter.
Contact your Account Executive or Customer Success Manager today to learn more about how Shoppable can transform your production workflow and revenue strategy. Additionally, if you’ll be attending NAB 2025, get connected with us to see Shoppable in action.