Reddit is home to some of the most engaged and vibrant communities on the planet with more than 52 million daily active users participating in conversations across the platform. In order to best leverage Reddit as part of a content plan, producers and marketers can utilize Tagboard and bring these diverse conversations beyond the platform on-air, on-screen, and online.
Whether it’s through “Ask me Anything” style interviews (AMAs), Polls or event Photoshop challenges, Tagboard partners can engage with communities on Reddit in very creative ways and bring that content to life in Tagboard Producer.
Tagboard is thrilled to partner with Reddit to offer access to visualize Reddit Polls for the first time anywhere. Taking the poll results outside of Reddit using Tagboard allows producers to incorporate the views of a diverse audience who they know has interest in their particular subject matter. Customization options also ensure the visual fits the branding of the rest of their programming.
To showcase how you can leverage Tagboard and Reddit for your programming IRL (in real life), we’ve gathered up a few case studies that highlight the creativity of Reddit communities and the power of bringing that creativity to life.
CASE STUDY: NBA on TNT Gone Fishin’ Photoshop Challenge
In Spring 2020, NBA on TNT wanted to drive user engagement around the NBA Restart and gather unique UGC (user generated content) submissions to feature on Inside the NBA.
r/NBA is a vibrant community with strong engagement about all things NBA. Photoshop Challenges are a popular way for users to engage on Reddit, and they were excited by the opportunity to have their content featured on one of their favorite shows.
NBA on TNT’s social media team coordinated with Reddit Media Partnerships to submit the post prompt. Users uploaded their submissions, and the production team picked their favorites. Selections were featured on-air via Tagboard.
The post was a great success with 748 upvotes and 139 comments. The post was 94% upvoted, showing a positive community reaction.
Check out the full segment:
Case Study: WUSA-9 (TEGNA) AMA on Coronavirus Miscommunication
In May 2020, WUSA (DC-based CBS affiliate), wanted to host an AMA (Ask Me Anything) with their fact checking team in Reddit’s coronavirus community, to generate rich discussion and a quality original content output that could be placed on-air.
r/Coronavirus is Reddit’s preeminent coronavirus news and discussion community, currently at 2.4M members. This community has grown substantially over the course of the pandemic.
WUSA’s team coordinated with Reddit Media Partnerships to prep and coordinate the AMA. Talent spent one hour answering user questions, and then producers pulled their favorites to feature on the newscast. Selections were featured on-air via Tagboard.
The post was a great success with 422 upvotes and 129 comments. The post was 94% upvoted, showing a positive community reaction.
Check out the on-air segment featuring the AMA conversation:
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