Surrendering Control: Letting Your Audience Build Your Brand


Surrendering the Narrative

Joining Tagboard last year was a forcing function for me to shift my mindset here. For context, Tagboard helps brands, agencies, media companies, and sports teams elevate social content to tell great stories, bringing that content onto any screen, whether it’s your television set, stadium or arena, event, or website.

Influence, Not Governance

Your audience is already telling your story, whether you like it or not. They’re posting about your brand; the good and the bad (just ask any airline).

  1. It’s inauthentic.