5 Tips for Selling Sponsorships Against Social Media


The Stories You Want to Tell Are Already Being Told

According to Wordstream, more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. We all have cameras in our pockets. And we use them. Regularly.

  • 51% of them say that they share social media updates at sporting events in order to show support for the team.
Source: Curata

What This Means for Advertising

Social content is powerful because it’s trustworthy. Advertisers can sometimes shy away because it feels uncontrollable. But when done correctly, this can be a powerful sponsorship that takes them well beyond a fan’s Twitter feed.

5 Tips for Selling Sponsorships Against Social Content

1.) Find a Sponsor that Aligns with the Conversation

  • Sponsor and naming rights for the community section of your website that shows off social posts from your fans.
  • If you have a mobile app, promotion there.
  • Live streaming as a promotional tool? Add a ticker of social posts, with “brought to you by [Sponsor]” branding.
  • A custom social “hub” during events that catch the eye and inspire people to share more.
  • Integrate branded social displays on every screen when you have space and time to fill.

Bring Your Sponsors and Fans Together in the Real World

Social sponsorships are powerful because they bring the sponsoring brand and your audience together in an organic way.