From the Birdie Shack to the Gallery Club, LIV Golf‘s famous Party Hole embodies the spirit of their tour—Golf But Louder. With music pumping, drinks flowing, and a crowd ready to have a great time, the Party Hole blurs the line between a traditional golf event and a festival. This setting creates the perfect opportunity to engage fans and invite them to share their experience with the LIV Golf team. It also served as the ideal testing ground for Tagboard’s latest innovation in Fan Feeds—Tagboard Share It, which allows direct media uploads from spectator to the screen without requiring any social media accounts or logins.
There is usually a learning curve when trying something new, but it was flawless from the beginning with Share It.
Nina johnson – Sr. Producer of Event Production, LIV golf
Custom Landing Pages & Direct Media Uploads
The release of Share It, combined with the introduction of Tagboard Pages—a custom landing page builder—enables users to execute an entire cross-channel activation within a single platform. From QR code generation to page creation and user conversion, it’s as simple as scan, snap, and send.
“Simplicity and speed are the keys to success when asking your audience to engage with you, and Tagboard’s Share It nailed the user experience on all fronts, from operator to engaged user,” says Nina Johnson, LIV Golf’s Senior Producer of Event Production. “The engagement rate at our first event was incredible, which speaks to how seamless the experience was. We knew this would become a central feature of future events.”
Convenience from Creation to Conversion
During LIV Golf’s first use of Share It at their Nashville event, they saw a staggering 92% rate of fans who scanned a QR code and then uploaded an image for display on the video boards. LIV Golf could track this high engagement rate using Tagboard’s QR code analytics, which provides a real-time look at scans, scan times, scan location, and more.
“We were in the middle of our show and the posts just started pouring in,” said Johnson. “Filtering hundreds of posts could get overwhelming, but the Tagboard platform feeds you all the content in an easy to process view with simple click to feature capabilities that make keeping up with the content a breeze.”
While the engagement rates are remarkable, the ease of the creation process is equally important. It starts with Tagboard’s landing page builder, which requires no prior web design experience, empowering all users to quickly create fully branded custom pages with ease.
The result is an immersive experience for the audience, unparalleled engagement metrics, and a memorable event moment that captures and converts.
For current Tagboard customers, Share It and Custom Landing Pages are fully released and live on your account. For future Tagboard customers, both of these features are included in every Tagboard package. Want to see it in action? Click here and request a demo